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Semester 1•Skema Business School: Campus Grand Paris

Day in the Life of Product Manager

Product ManagementProduct StrategyProduct PlanningKPI & MetricsProduct GrowthSkema
Day in the Life of Product Manager

A comprehensive product management course project that explores the complete product lifecycle and ecosystem through the lens of LuxeStyle, a luxury lifestyle brand. This project demonstrates mastery of core product management principles including product strategy development, lifecycle planning, KPI measurement, and growth optimization, showcasing practical application of product management frameworks across all stages of product evolution.

Project Document

Product Life Cycle and Ecosystem Overview

This comprehensive analysis examines LuxeStyle's position within the luxury retail ecosystem, mapping the complete product lifecycle from ideation to maturity. The study explores how luxury products navigate through introduction, growth, maturity, and potential decline phases, while considering the unique ecosystem of luxury retail including suppliers, partners, customers, and market dynamics that influence product success.

Product Strategy Development

Developed a robust product strategy for LuxeStyle that aligns with luxury market positioning and brand values. The strategy encompasses market positioning, competitive differentiation, value proposition design, and strategic vision. Key strategic pillars include premium customer experience, sustainable luxury practices, digital innovation, and brand heritage preservation, creating a roadmap for long-term competitive advantage.

Product Planning Framework

Implemented comprehensive product planning methodologies including feature prioritization using RICE framework, resource allocation strategies, timeline development, and cross-functional coordination. The planning process incorporates user research insights, technical feasibility assessments, business impact analysis, and risk evaluation to create actionable product development plans aligned with strategic objectives.

Applied Business Case Analysis

Conducted detailed business case analysis for LuxeStyle's key product initiatives, including financial modeling, ROI calculations, market opportunity assessment, and competitive analysis. The business case demonstrates how product decisions translate into business value through revenue growth, cost optimization, market share expansion, and customer satisfaction improvements, providing data-driven justification for product investments.

Product KPI and Metrics Framework

Established comprehensive KPI measurement framework covering acquisition metrics (CAC, conversion rates), engagement metrics (DAU, session duration), retention metrics (churn rate, LTV), and business metrics (revenue per user, gross margin). The metrics system includes leading and lagging indicators, segmentation analysis, and performance benchmarking to enable data-driven product decisions and continuous optimization.

Product Evolution and Growth Strategies

Analyzed product evolution patterns and implemented growth strategies including feature expansion, market penetration, user base growth, and revenue optimization. The growth framework incorporates viral loops, referral programs, product-led growth tactics, and ecosystem expansion opportunities. Special focus on luxury market growth challenges including maintaining exclusivity while scaling and balancing growth with brand integrity.

Cross-functional Collaboration & Stakeholder Management

Demonstrated effective product management through cross-functional team leadership, stakeholder alignment, and communication strategies. The project showcases collaboration with engineering, design, marketing, sales, and executive teams, highlighting how product managers serve as the central hub for product decision-making and execution while managing competing priorities and resource constraints.

Key Learnings & Product Management Insights

Synthesized key learnings from the product management curriculum including the importance of customer-centric thinking, data-driven decision making, strategic planning, and agile execution. The project demonstrates how theoretical product management concepts apply to real-world luxury retail challenges, providing insights into product leadership, innovation management, and sustainable growth strategies in competitive markets.

Course Instructor

Fatima-Zahra HAMIL

Fatima-Zahra HAMIL

VP, Product Management & Business Analysis - Europe

About the Instructor

18 years of experience in product and project management, driving vision and roadmap for business and leading my teams through the entire lifecycle of a product from concept, all the way to production (and after product launch). Strong background in various methodologies and approaches : certified green belt lean six sigma, certified service designer, certified SAFe SPC 5.0, I have also experienced working within hybrid development organizations (combining Agile and Waterfall methodologies)