Master Thesis Research: "Exploring the Application of Nudge Theory on Digital Products and its Impact on the User Journey to Conversion"
Based on Mirsch et al. (2017) digital nudging taxonomy and behavioral economics principles
Randomized controlled trials with covert behavioral tracking and statistical analysis
Comprehensive analytics with statistical significance testing and effect size measurement
This research is conducted for academic purposes as part of a master's thesis project.
All data collection follows ethical guidelines and participant privacy standards.